Addressed Admail Closeup
Addressed Admail is a proven and effective direct marketing medium that offers customers the ability to personalize their mailing and target their promotional messages to specific consumers. These items are mailed in quantities of a minimum of 1,000 items and must be prepared according to the official Mail Preparation and Presortation Guide.
Addressed Admail is the right communications medium to use:
- when you want to build your business
- when you want greater precision in targeting
- when you want to develop and maintain profitable relationships with customers
- when you want measurable results
Adressed Admail Closeup
Addressed Admail is Canada Post's most economical direct mail service that offers
you the ability to target your promotional message to specific individuals and/or
specific addresses. With Addressed Admail, you can communicate personally with
your true prospects and your best customers to build sales and establish profitable
long-term relationships.
Addressed Admail is an excellent direct mail medium for getting your message
across to your customers. Here are several ways that Addressed Admail can benefit
your marketing efforts:
Target Customers: Addressed Admail allows you to select your audience at the level
of the individual, based on your desired criteria, and to engage them in a two-way
dialogue. It allows you to concentrate on your best customers and prospects,
which is important. It costs more to recruit new customers than it does to keep
the ones you have.
Motivate: It helps encourage a response from your customers by making a specific
offer and providing an easy means for action. It doesn't just generate interest, it
can close the sale.
Measure: The success of your advertising campaign can be accurately measured
in terms of response rates and sales, which allows you to determine the returnon-
investment for each of your programs. This can be accomplished by including
a Business Reply Mail card or envelope, an invitation, an order form, a Web site
address or a 1-800 number with your offer.
Reduce Waste: Because campaigns can be measured, Addressed Admail
allows you to focus your budget on those programs that are yielding the highest
return-on-investment.
Personalize: You can fully personalize and tailor your Addressed Admail message.
This gives advertisers the opportunity to show that they are aware of their customers'
likes and dislikes. This will make your customer communication piece even more
relevant, thereby increasing response rates and return-on-investment.
Also in this section:
Addressed Admail must be deposited and paid for in Canada for delivery in Canada. US-based businesses find our offerings particularly convenient because of this. We have been assisting our Canadian and US partners in distributing Addressed Admail for five years with great success - give us a call to see how we can help you!
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